ABSTRACT

The yacht building in Bodrum is one of the unique, high value-added, competent, and developing industries in Turkey. The new building, repair & maintenance, and boatyard operations have been carried out in this region for many years. Bodrum Gulets with round and transom sterns and tirhandils produced in high quality have become the brands of Bodrum over the years. In this study, the Bodrum yacht building industry is investigated to determine the number of facilities and their production values within 2011-2021. Then the regional production data is analyzed within the global and local scale yacht building. The strength, weakness, opportunity, and threat factors are determined for the Bodrum yacht building industry within SWOT analysis using the Environment-Value-Resource congruence approach. Then the analyzed factors are clustered and detailed with political, economic, social, technological, legal and environmental (PESTLE) analysis. Finally, the findings are evaluated to contribute to the strategic decision-making process within the scope of the steps that can be taken for the development of the Bodrum yacht building industry.